We all know that we are now living in a more advanced and technology-based world. And with that, it is important that every business would consider having a website as it will greatly help them in achieving success. The main key in order to have great website is to learn SEO strategy. Gareth Bull is an SEO specialist and he provided top 6 SEO tips for those small businesses in order to improve their website without breaking a bank.
- Target Those Important Opportunities
Having a keyword research and then understand the key phases that most people use in searching for products and services with the use of the Keyword Tool by Google. By using this tool, you will be able to bring promising niche area that you can concentrate with. In this way, it will help in converting higher rank and a better chance of gaining the top page.
Google Analytics is another free tool that can be used in order to monitor a wide variety of metrics like traffic source, the traffics entering your website, the used search engines, the used key phrases used to get in your website, the language and so on and so forth. This kind of tool is a great thing to have because you will be able to learn a lot of things especially if it is working or not and how you will be able to adopt on your website accordingly. Aside from that, Google also have Webmaster Tools which seems the same to analytics.
- Make sure that Your Website is Relevant
By having a website free from any errors and a beautiful appearance is not enough. It should contain the keyword research you had in order to include the key phrases you target to have in a natural way in your website. Aside from that, it is also important to make sure that the keyword you have is relevant and it should focus on the title of the page which should be under 65 characters.
- Links are Important
There are other websites that can be linked back to yours, which is helpful for your website to gain high ranks on search engines. The more reputable links that you have the more weight it will carry and it will be more visible to those who can see it.
- Get into Blogging
When you have a website, it is very important to go on blogging and give time for it. You should create valuable and compelling contents in order to make your website attractive in order to gain links in a natural way. You should focus on quality over quantity.
- Social Media and Branding
If you don’t have social media accounts, then you should get one. With the launch of Google Plus, Facebook, Twitter, LinkedIn and so on and so forth, they are going to play a big part in the ranking as well as on the demographic vote for your website to gain a high rank in search engines.